The brief
Make nutrition feel vivid and desirable
The refreshed Cerelac pack needed a full-CGI story that could communicate nourishment without becoming clinical or overly instructional.
Research and insight
Let ingredients carry the emotion
Ingredient choreography gave the nutrition story warmth, energy, and appetite appeal while keeping the product present throughout.
Execution
A vibrant full-CGI product film
Working with Wildrness Productions, we combined product animation, food visualization, and energetic transitions into one cohesive launch film.
Outcome
A flexible system for film and social
The hero film and supporting vertical cutdowns gave the refreshed packaging a consistent, recognizable world across campaign formats.
Project gallery
The work, in full.
The outcome
What the work delivered.
Campaign visuals built around nutrition, ingredients, and motion. The final result came together as one deliberate visual system rather than a one-off asset.
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