The brief
Introduce the new format with clarity
The new 350g pack format needed to read immediately across retail and digital placements while retaining the warmth of the Cerelac brand.
Research and insight
Design for the thumbnail first
Parents scan packaging in seconds, so the product silhouette, label hierarchy, and nutrition cues had to remain clear even at small sizes.
Execution
A precise animated reveal
Controlled lighting, macro material studies, and a direct reveal sequence made the new pack the unmistakable center of the story.
Outcome
Launch-ready assets from one visual system
The finished work created a consistent family of moving and still assets for launch, retail, and social communication.
Project gallery
The work, in full.
The outcome
What the work delivered.
Packaging refresh CGI and launch-ready product visuals. The final result came together as one deliberate visual system rather than a one-off asset.
Related work
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